She has spent her career protecting people from the consequences of the digital world. Ethos is the first time she's been able to give them something instead.

At 18, she founded and exited her first company - a circular economy venture that earned international recognition before most people her age had their first job. That early obsession with systems that sustain rather than extract led her to Oxford, where she completed a Master's in Sustainable Development. From there, she joined the United Nations, working at the intersection of human development and global policy.

Then came a wildcard; she walked in as an early employee of Telegram Messenger when it had no external relations function at all and built the entire operation from scratch. Within years, she was navigating the most politically contested communications platform in the world, representing it before governments and institutions across multiple continents, and turning something ungovernable into something trusted. Her work was recognised by Europol and mentioned in multiple global media sources, including the Financial Times.

She raised capital. She crossed jurisdictions. She managed crises that had no playbook. And through all of it, she watched what the digital age was quietly doing to people: to their attention, their relationships, their sense of self, while the systems around them optimised for everything except their humanity.

Ethos is not a pivot. It is the inevitable response to everything she has seen.

"The future of humanity is not a matter of chance. It is a matter of choice. And that choice begins with each one of us."

Anastasia has spent over a decade building digital products that people actually use: complex, international, multi-platform systems that require both technical precision and deep intuition for human behaviour. She knows what makes something feel effortless. She knows where products lose people. And she knows that the gap between a good idea and something that genuinely changes someone's daily life is almost entirely a design problem.

She is also a mother, which means she doesn't build for abstractions. She builds for the person who has twelve minutes in the morning, a distracted mind, and a real life pulling in every direction. Everything in the Ethos experience: the simplicity, the pacing, the way each practice fits into a day without demanding it comes from Anastasia's refusal to make wellness feel like work.

She has launched across markets and languages, led teams through the unglamorous work of getting things right, and learned that the products people keep are the ones that meet them exactly where they are.

Where Yulia sees the world that needs to change, Anastasia builds the door that lets people walk through it.

"I don't build for the best version of someone's day. I build for Tuesday morning, when everything is pulling at once and they still show up."